Lynda.com's parent company LinkedIn is absorbing the content into a new platform called LinkedIn Learning. LinkedIn Learning is expected to be integrated with other LinkedIn features, and therefore will require former-Lynda.com users to have a LinkedIn account. The transition was expected to be completed by early November. Due in part to protests from the library community, LinkedIn has paused these changes indefinitely.
What Patrons Will See
- If a user already has a LinkedIn account, she will log into it, then verify her library card number and PIN. Once authorized, she will get introductory information about LinkedIn Learning, and then proceed to the content. Any Lynda.com history—learning paths saved, playlists compiled, certificates earned—will transfer over.
- If the patron does not have a LinkedIn account, she will need to create one and complete LinkedIn's introductory process. After that, she can use her library card and PIN to get access to LinkedIn Learning as above.
With LinkedIn Learning, users will receive more personalized recommendations for Lynda.com content, suggesting courses and learning paths that are more closely aligned with their career goals and educational interests.
Without a LinkedIn account, patrons will not be able to reach Lynda.com content, including any certificates they've acquired or courses they've completed.
Getting the Word Out
Information for patrons about the change has been added to ohioweblibrary.org/lynda. Libraries are encouraged to put notices about the transition and new requirements on their own websites wherever their patrons find the current Lynda.com link. As soon as a library is scheduled for migration, Lynda users will see a banner notification after logging in.
Some libraries may want to email their Lynda.com patrons directly. User lists can be downloaded from the Lynda Reports Dashboard. Access requires an admin login and password. If you have forgotten yours, please contact OPLIN Support.
When advising patrons about the change, suggest that they download and store copies of their existing certificates. Certificates can be accessed from the user menu located at the top right of the Lynda.com page. Sample message (docx).
- Are there training materials available to help us guide patrons through the new product?
- This presentation (PPTX or PDF) contains screenshots of the patron transition experience. Logos and additional materials about LinkedIn's privacy policies, GDPR-compliance, and other transition-related information can be accessed from this site maintained by Ohio's LinkedIn Learning rep.
- Will patrons have to login twice—with their LinkedIn password and their library card—every time?
- On personal computers and devices, LinkedIn sets a cookie that will keep users authorized for both LinkedIn and LinkedIn Learning. That persists for multiple sessions. If users log out, clear their cookies, or use different computers, they will have to log into both services.
- Does LinkedIn store the library card number and PIN?
- LinkedIn will encrypt and store the library card number for abuse prevention. PINs are not stored.
- Will all the stats and information I currently have at Lynda Admin transfer over to LinkedIn Learning?
- Not all of it. After the change, libraries will no longer have access to some user learning activity (such as certificates earned) or personally identifiable information (such as email addresses). You will have access to basic use metrics: number of users, number of videos, etc. OPLIN has collected these basic usage statistics for all libraries since July 2019. If you want more detailed information or a longer history of stats, please visit the Lynda Reports Dashboard and download the reports you need.
- Note: once a library has been moved over to LinkedIn Learning, the admin functions will require a LinkedIn account to access. This must be a library employee's personal LinkedIn account; LinkedIn does not allow shared profile access, nor do they allow multiple administrators for LinkedIn Learning for Libraries.
- I have concerns about the privacy of patron information that is to be shared with LinkedIn.
- Online privacy is important, and it is good for librarians to inform themselves and to help educate their patrons. In part, LinkedIn is moving the Lynda.com information within the LinkedIn environment to strengthen protections around user data, and to provide Lynda users with better tools for managing how their information may and may not be used. More information about LinkedIn's privacy policies and tools is at https://privacy.linkedin.com.
- How can a library opt out of the new platform?
- Library directors can email OPLIN Support, support AT oplin.ohio.gov, to tell us not to move current users to the LinkedIn Learning platform. That library and its users will remain on the existing lyndaLibrary platform until the servers are decommissioned December 31, 2019.